New Advertising Work: Charmin Perfect Ending, “The Illiad”

The Illiad is the first image in my latest advertising project, Perfect Ending for Procter & Gamble’s Charmin division. The French held and New York managed, Publicis USA was the agency behind the concept and who commissioned me for the campaign. To illustrate the Charmin slogan, “The Perfect Ending To Every Story,” the agency came up with the clever idea of contextually transposing the subject into the historical setting where our classic novels took place. Showing that the age-old practice of reading on the toilet is best accompanied by Charmin, the campaign is direct, funny, simple, and smart.


To go one step further in tying this all together, it wasn’t till the 1880’s in which proper toilet paper replaced the commonly used pages of magazines, newspapers, books and catalogues. At the turn of the century, the Sears catalogue was commonly referred to as “Rears and Sorebutt.” No joke.


To execute and successfully complete our project I again worked closely with my Frankfurt based digital team, Mainworks. Stay tuned in the coming months for additional concepts transporting our reader to the place of their favorite literary masterpiece.

New Advertising Work: Cox Business Solutions

I am excited to share a sample of my latest advertising assignment for the Las Vegas based agency,  RR Partners. RR was the creative force behind the widely recognizable and memorable campaign, What Happens in Vegas, Stays in Vegas. For their Cox Communications client, the campaign is to promote their business solutions product by showcasing current clients ranging from large to small, medical to factory. The project has grown to around 30 images and has been a blast. The architectural and abstract nature of the job is a nice change of pace and has been extremely wonderful to have a trusting client whose direction per location is “do your thing.”

The goal of the campaign is to showcase the photography with little copy on top of the image. Aside from the aforementioned direction, below is a sample of the job description provided by the advertising agency.

The images themselves will showcase the business but in an abstract way. None of the shots will be straight on. Angles, colors, patterns and anything that allows the image to be questioned to catch a reader’s eye should be considered.